Blog Post

River Ridge Brewing Design

Paul Sinar • June 8, 2021

Lock 12 Lager Label Design

This was a fun project!  Our friends at River Ridge Brewing in Bellevue, IA are located right on the Mississippi River, just down from Lock and Dam 12. Their new brew, Lock 12 Lager, was being released as a special edition to celebrate the Bellevue Fire Department's 150th Anniversary. So, of course they were looking for something fun for their new brew labels! It just so happens that we had a great idea...or two!  We waited for the perfect, beautiful evening to get some original photos of Lock and Dam 12 on the Mississippi River.  Let's just admire that view for a minute.....ahhhhh!

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Paul got some great shots!  As it happened, the American Beauty was going through Lock 12 as we got set up.  The sun was beginning to set, providing just the right lighting for the shadowing we were looking for.  Perfection!


Our client had a very definite look they wanted to go for, and even sent us inspiration images. That is so helpful! Paul took their ideas and used his creativity to make their very own completely unique graphic. How cool is that?!!

He used an editing technique to make his original photograph look like an old-style print.  This would end up being the basic look for the label.  He used a black and white version of this new image, along with their existing contour lines, to create the label background. Then, he placed the color version as the focal point of the label.  The icing on the cake is the addition of the Bellevue Fire Department 150th Anniversary Logo to bring this label project together.  ↓↓↓

You've gotta love it when a plan comes together!  It was exciting to see these new cans at the

Bellevue Fire Department's Summer Kickoff Party!

Rumor has it that apparel with this logo is also coming very soon!  We can't wait to see that!  This was a fun project and we are always thrilled to work with a fellow small business!


Need something with a creative flair for your business?  Reach out to us at info@sinar.media and let's chat!

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