Dive In!

Visit Granbury are adding events to the calendar to attract tourists to the beautiful lake in the center of town. The "Dive-In Movie" event is one of these unique additions! Anchor your boat in front of the big screen, or float on a tube, and enjoy a water-themed movie with your friends.

We were late to the party... picking up the promotional design at the last minute before the local newspaper hit the press. The logo was already done, as well as the sponsor banner. The brief was to create an image that communicated this event to readers at first glance.

When we are tasked with a last-minute project like this, there is no time to create the components from scratch, so we immediately searched for stock vector graphics that could be incorporated into the design. I like to call this "digital scrap-booking".

To start with we found a stock graphic of a drive-in movie - now all we had to do was remove the cars and flood the parking lot!

These two images became the background for the ad. The foreground images were a little more challenging to find and adapt...

All of the foreground images needed to be edited. The boat was blacked out. The movie couple needed to be removed from their theater seats, so they could sit on the deck. After that they were also blacked out. The two characters who were tubing needed to be slowed down a little so they could watch the movie! These adjustments were made and then the individual graphics were added to the background image and sized:

The background elements needed to be color corrected and cleaned up. After adding the foreground elements we added highlights to catch the light emitted by the movie screen, tying the elements together.

A fun project, and a great way to help get the word out about the event!