Southwest College for the Deaf Project

We recently had the opportunity to spend a couple of days with our long-time client, Southwest College for the Deaf, in Big Spring, TX. Candy has managed their social media accounts for years and we have produced multiple videos for them in the past. We absolutely love being on their campus and engaging with the staff and students. We were able to see the programs they offer first-hand, interviewing students and staff, and experiencing fun events with them. We were immersed in the culture of their college community! Spending time with our clients like this is so beneficial for us and for them. It increases trust and further opens the doors for better communication. One of the core foundations of Sinar Media depends on developing strong relationships with our clients, helping us fully understand their needs and goals.

Since all of the video interviews are done in American Sign Language, it is a bit of a process to bring this project together. It takes a lot of coordination between us and the interpreters on staff at SWCD. We are currently in the process of getting all of the video footage interpreted so that we can edit it down into a promotional video to publicize this awesome college. It was really encouraging to hear several of the students we interviewed say that they learned about SWCD through a video they saw online (previous videos we produced for SWCD). Video marketing works, friends!

In addition to the interviews, we also got a ton of b-roll footage that we will use in this promotional video. Candy also took new photographs that she has been using on their social media feeds, which has increased engagement significantly. That has been exciting to witness! The students were such great sports and they are loving seeing their faces show up on social media. Every one of them was excited to participate because they wanted to encourage other deaf and hard-of-hearing students to come experience college life at SWCD.

SWCD is the country’s only self-contained community college educational environment serving deaf and hard of hearing students. The atmosphere of this place is so unique and interesting. It’s small enough that the students get a lot of one-on-one time. There are dorms and other housing options on campus. The activities are fun and engaging. The students are able to communicate with everyone…professors, staff, and other students in their first language, ASL. Students come from all over the world, from different cultures, diverse backgrounds, interests and communication styles, yet they form an exciting learning community. 

It was especially powerful to witness the interview with an international student, who stated that in his home country, there are just no resources or help for deaf students. Coming to SWCD has given him so many opportunities. It’s exciting to witness, and we can’t wait to put this video together! If you are curious about this college for deaf students, or know someone who might be interested in knowing more, you can visit their website: www.howardcollege.edu/swcd.

If your business or organization would be interested in a promotional video showcasing what you have to offer, please reach out!